Discover our wide variety of organic matcha tea and noble japanese green tea.
What is matcha?
Matcha tea is one of the most exciting discoveries of the tea world. Created over 800 years ago by Buddhist monks as a meditational drink, the noble Japanese green tea is now regarded as the highest quality and rarest tea in Japan. Matcha is sweet, creamy, smooth and only has a slight hint of tartness. The sweetness comes from the high concentration of amino acids. Matcha is considered an espresso among green teas and has an invigorating and harmonizing effect on the metabolism. Since the tea leave is eaten as a whole, the body can use the valuable ingredients in their full efficiency. The tea leaves contain more antioxidants than any other natural product – a star among superfoods!
aiya – THE TEA
aiya-THE TEA is the first original Matcha brand in Europe, with the largest premium Matcha range for connoisseurs and beginners. The superfood can be enjoyed pure, but is also an ingredient for drinks, soups, desserts and cakes. And no matter in which way it is consumed: Matcha unfolds its effect and gives energy and strength for the whole day.